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Kraft Foods prevails in Cracker Barrel trademark dispute
date:Jul 03, 2013
re not complementary, the relevant inquiry is whether a consumer purchasing a C.B.O.C.S. ham will believe it comes from the same source as the Kraft cheese. Further, because John Morrell intends to distribute deli meats under the C.B.O.C.S. license, and those products are complementary to cheese, there is a substantial risk that consumers will believe Kraft cheese and C.B.O.C.S. licensed meats come from the same source.

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