date:Jun 19, 2012
to dominate their niche categories such as Birds custard, which has a 79% market share, Marvel and Smash, which has a 66% market share.
Easily be sold
They added:None of these[three facilities]produce power brands, as far as we are aware, and could easily be sold as stand alone entities.
Michael Clarke, Premiers ceo, has focused the firms recovery strategy around eight key brands: Batchelors, Bisto, Ambrosia, Hovis, Loyd Grossman, Mr Kipling, Oxo and Sharwoods.
Jones and McNeela also identif