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Has ‘all-natural’ become too risky a claim?
date:Jun 19, 2012
r flavors gaining at naturals expense.

Consumers are clear that they want natural foods, although they may have various ideas of what that means. Now its up to companies to pinpoint exactly what consumers are looking for whether its plant-derived ingredients, non-GMO, or no artificial preservatives and put these more solid terms on-pack.

Theyre also less likely to end up in court.

12/20 05:05