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Hormel offers its rationale for REV
date:Jul 01, 2013
derstand that protein has these benefits: Protein is clean and simple, protein is affordable health, it is functional nutrition, Mr. Venenga said. These are the kinds of things we hear back when consumers think of the benefits of protein.

For retailers, Hormel Foods believes REV will help their lunchmeat sections reach a new demographic teenagers.

So if you look at the lunchmeat case right now what you find is a lot of products that are on trend, which is fantastic; its a very highly penetrat

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