date:Jun 27, 2013
ks category
Liquid breakfasts are a growing category in supermarket aisles. While Sanitariums Up Go has ruled the market since its launch 15 years ago, selling more than 34 million litres through supermarkets in the past 12 months, other manufacturers have since entered the battle for shelf space.
According to data from market research organisation Nielsen, published in the Retail World Grocery Guide 2012, Sanitarium had 100 per cent share of both value and volume in the portable liquid break