date:Jun 26, 2013
One of the last bastions of nonbranded food, fresh produce, may soon bear logos, wordmarks and other graphics. Smithsonian's Smart News blog highlights a Spanish company with the fantastic name Laser Food, which uses laser technology to print text and images on the surface of fruits and vegetables. The Laser Mark System does not burn the surface of the fruit, instead removing a microscopically small area of fruit skin that discolors rather than burns the product without touching or harming cells