date:Jun 24, 2013
the company pocketbook.
Quite frankly it's going to depend on how much marketing they put behind this big roll-out, Herzog said.
But PepsiCo Chief Executive Indra Nooyi says the company need not go overboard in its spending to make the brand a success. The company's investment in the 50/50 joint venture will not break the bank and the yogurt is innovative enough to sell at a premium price, she said. There are no plans to fund aggressive promotions to spur sales temporarily.
Fortunately or un