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The Dark Side of Marketing Healthy Food to Children
date:Jun 21, 2013
erstand the concept of selling and they tend to believe what they see.

Moreover, only 40 percent of 11 and 12 year olds have a full understanding of persuasive intentthat every aspect of advertising is designed to convince them to do things they might not do otherwise. This makes children especially vulnerable to deception by hyperbole, puffery, and other common advertising techniques.

Marketing Healthy Food Undermines Healthy Child Development

Some advocates argue that deceiving children to

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