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Boulder Brands bets on gluten-free foods to spur sales
date:Jun 21, 2013
N) and Whole Foods Market Inc (WFM.O) have set up dedicated shelves for gluten-free brands, making it easier for consumers to find what they are looking for.

Of the major mainstream retailers, Walmart is perhaps the most strategically committed to addressing the gluten-free trend and are the furthest along in adding space on gluten-free products, CEO Hughes said.

Wal-Mart is Boulder Brands' largest customer, contributing 15 percent to total sales in 2012.

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