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Freeze-dried fruit snack Casual Fruit to be launched in Japan
date:Jun 20, 2013
ags; the equivalent to one portion of fruit.

Ferreres explains that they needed to change their initial strategy, which was to offer a trendy product targeted mainly towards females and sold in pharmacies in 27 gram boxes. To reach a wider audience, they have launched this product in a reduced format and expanded the sales channels.

At the moment, the company is working on a new project, expected to be launched next year. It is a similar snack to Casual Fruit, but with vegetables. The idea is

12/22 22:25