date:Jun 17, 2013
s will include such brands as Cool Whip whipped topping and Velveeta dinners and meal kits, among others. Kraft will begin reporting the financial results of these business units as separate segments at the end of its third fiscal quarter 2013. It will also make historical results for these new segments available by the end of its third quarter.
Michael Osanloo, executive vice president and president of meals and desserts will spearhead the reinvigoration of Kraft Macaroni Cheese and Velveeta