date:Jun 14, 2013
Plum is the No. 2 brand of organic baby food in the United States and is currently the No. 4 baby food brand overall. Plum Organics generated $93 million in gross sales for the year ended Dec. 31, 2012.
Campbell will operate Plum as a standalone business within its Campbell North America division. Senior members of Plum Organics management team, including co-founder and president Neil Grimmer, will continue to lead Plum and its mission-driven culture from its headquarters in Emeryville, Calif.