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Small cake sales overtake large cakes, says Mintel
date:Jun 14, 2013
rriers. The biggest concern is the level of sugar and fat in cakes, noted by one in three Brits (34%), while 22% prefer healthier snacks (e.g. fresh or dried fruit and nuts). In terms of economic concerns, a third (32%) of consumers consider cakes and cake bars to be overpriced, with one in four (23%) saying this is an area they have cut back on to save money; this sentiment is significantly higher among women (26% women vs 19% men).

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