date:Jun 14, 2013
kers claim to enjoy baking, and around four in ten (41%) want to learn how to improve their baking.
Manufacturers have been quick to respond to consumer baking enthusiasm, according to Mintel. In the UK, launches of baking ingredients and mixes posted 100% growth between 2009 and 2012, and the UK now ranks second in Europe for new product launches in this category, accounting for 14% of all NPD activity in Europe in the category in 2012, just after Germany (17%), and ahead of France (13%), Ital