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Small cake sales overtake large cakes, says Mintel
date:Jun 14, 2013
nd market value increasing 9% over the same two year period to reach 61 million in 2012.

In terms of consumer consumption, 51% of Brits have eaten pre-packaged cakes baked in-store (e.g. muffins), vs 47% who have eaten individual cakes (e.g. cupcakes, tarts).

The rapid growth in volume sales for sweet muffins can be partly attributed to the prevalence of mini muffins tapping into the bite-size trend and sharing occasions, continued Clifford.

But while small cakes and cake bars flourish, the B

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