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Small cake sales overtake large cakes, says Mintel
date:Jun 14, 2013
the sector enjoying an unrivalled boost in volume, said Emma Clifford, senior food analyst at Mintel. The fact that the market share of small cakes such as muffins and cake bars has now exceeded that of the larger variety, reflects the role smaller cakes have forged in modern snacking lifestyles.

Mintels research also reveals muffins are now getting a slice of the action with sweet muffins enjoying a 55% volume increase, up from 22 million kilograms in 2011 to 34 million kilograms in 2012, a

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