date:Jun 11, 2013
gnificantly, Wenner emphasised Pirate Brands' growth prospects are worth a higher multiple, as BG has identified a number of opportunities that will enable it to step up growth. BG will focus on the Pirate's Booty brand, which accounts for 90% of sales.
In recent years, Pirate Brands has achieved double-digit sales growth by extending Pirate's Booty into club and other distribution channels and introducing pack sizes that are appropriate for these formats, Wenner said. However, the brand remain