date:May 07, 2012
the management of their time, health and instant gratification of their needs at anytime and anywhere.
Consumers' demand for food and drink that can meet their personalised health requirements is encapsulated in a further 'MyHealth' trend. The analysis also forecasts the emergence of 'EgoFood', or food tailored to an individual's identity.
Demand for simplicity
The last of the eightideas pinpointed is Made it Simple, reflecting the demand for flexible solutions that allow intelligent purchasing