date:May 31, 2013
rtners in those markets to monitor demand on a daily basis. Dumex declined to comment on its marketing efforts in China. Other top formula producers in China include Mead Johnson, which makes Enfamil, and Nestle's Wyeth brand.
The battle for market share is fierce. Unlike Western markets where there are only two or three major infant formula brands, in China, there's ten or 15 brands competing for attention. Everyone knows it's a huge opportunity and everyone is trying to get in, Mr. Wang said.