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Raising the bar: Dark chocolate gains favor
date:May 31, 2013
While milk chocolate remains the favorite, a growing number of consumers are sweet on the dark variety, according to research firm Mintel.

Mintels latest report revealed that 51% of adults prefer milk chocolate, followed by 35% who favor dark chocolate and 8% who like white chocolate. Comparatively, 2011 research found that 57% chose milk chocolate and 33% preferred dark.

The health benefits of bittersweet may explain a shift to the dark side, said Sarah Day Levesque, food analyst at Mintel.

12/22 01:35