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Mondelēz looks to fund investments by expanding margins
date:May 30, 2013
oss margins in North America and Europe.

In both regions, the company will improve mix by focusing on growing its Power Brands, which typically have gross margins that are 100-200 basis points higher than other brands, she said. Power Brands include Cadbury, Cadbury Dairy Milk and Milka chocolate; Jacobs coffee; LU, Nabisco and Oreo biscuits; Tang powdered beverages; and Trident gum.

In addition, Ms. Rosenfeld said Mondelēz is managing costs aggressively, with a continued focus on delivering

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