date:May 30, 2013
of about a year.
Adding route-to-market and sales capabilities to expand coverage of outlets, particularly in traditional trade. These types of investments also have a quick payback, typically one to two years.
Capitalizing on white space opportunities by entering new markets with new categories, such as the recent launch of Stride gum in China. White-space investments have a payback period of three-to-five years.
Ms. Rosenfeld said Mondelēz plans to pay for the investments by expanding gr