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Mondelēz looks to fund investments by expanding margins
date:May 30, 2013
ments, and wont invest unless were confident we can achieve attractive returns within a reasonable time frame.

Ms. Rosenfeld identified an investment plan that would have Mondelēz increasing investments by about $100 million this year, $200 million in 2014 and up to $300 million in 2015 and thereafter in emerging markets. The investments broadly fall into three buckets:

Boosting marketing and trade support behind Power Brands and global innovation platforms. These investments have a payback

12/25 08:42