date:May 30, 2013
of new product introductions was unique in that 18% of new food and beverage launches were net new brands as opposed to brand extensions. Brand extensions typically dominate new product launches, but usually to an even greater degree than seen in the last year. For example, in 2011 8% of new food and beverage launches were net new brands, and in 2010 it was 12%.
This really speaks to how new, generally small marketers are shaking up the status quo, Ms. Viamari said. We have several small compan