date:May 27, 2013
ar and low calorie soft drinks. The company has been aggressively marketing its new Ten line of soft drinks with 10 calories per can.
Herzog estimates that the Ten line, including Dr Pepper and 7Up, contributed $8 million to $10 million in sales during the month.
Dr Pepper Snapple posted the best unit sales performance of its peers in the low-calorie [carbonated soft drink] segment, which we believe is largely due to its Ten platform, and a sign of future potential once the platform is fully l