date:May 27, 2013
rs near you, delivering the Worlds Most Refreshing Can.
These summer activations will be supported with robust marketing plans, including:
- Three Coors Light Explorers television ads that include appearances by Jason Aldean and Ice Cube, as well as five new spots supporting the launch of the Worlds Most Refreshing Can.
- Digital support that includes buys with ESPN Scorecenter, Bleacher Report, Turner NBA and entertainment programming, Comedy Central and Live Nation.