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The fastest growing label claims of 2011: From ‘economy’ to ‘gluten-free’
date:Jun 14, 2012
new product launches overall.

Similarly, there were notable rises in high-protein claims (up from 319 in 2010 to 338 in 2011) and GMO-free claims (up from 343 in 2010 to 549 in 2011).

Antioxidant claims, which peaked in 2008 but dropped off again in 2009 and 2010, rose again in 2011; while whole grain claims rose sharply from 599 in 2009 to 930 in 2010 before dropping off slightly in 2011 to 809 (just under 4%) claims.

The biggest loser? Organics

One of the biggest losers has been organics,

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