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The fastest growing label claims of 2011: From ‘economy’ to ‘gluten-free’
date:Jun 14, 2012
roducts) in 2011.

Gluten-free claims rose from 1,945 in 2010 to 1,992 (9.7%) in 2011, while the number of products making low/no/reduced lactose claims rose from 256 in 2010 to 363 in 2011.

Low saturated fat, high-protein, GMO-free and antioxidant claims

While low-fat, low-sodium and low-trans-fat claims dropped off in 2011, the number of products featuring low/no/reduced saturated fat claims grew from 186 in 2010 to 207 in 2011, although this still represents a very small percentage (1%) of

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