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The fastest growing label claims of 2011: From ‘economy’ to ‘gluten-free’
date:Jun 14, 2012
and GMO-free claims.

Indeed, one of the claims demonstrating the most consistent growth since 2008 has been economy, which featured on 406 new products in 2009, 578 in 2010, 742 in 2011 and 515 in the first half of 2012 alone, indicating that the figure for the full year in 2012 will top 1,000.

Allergen-free claims on 10.86% of new products in 2011

Meanwhile, the number of new products featuring low/no/reduced allergen claims rose from 1,369 in 2009 to 2,210 in 2010 to 2,222 (10.86% of new p

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