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The fastest growing label claims of 2011: From ‘economy’ to ‘gluten-free’
date:Jun 14, 2012
A breakdown of the top 50 claims on US food and drink products in 2011 on Mintels Global New Products Database reveals that 5,606 new products out of 20,455 (27%) featured a kosher claim; followed by 2,809 (13.7%) featuring environmentally-friendly packaging claims; 2,680 (13.1%) featuring all-natural claims; and 2,645 (12.9%) featuring no additives preservatives claims.

However, all of these numbers were slightly down on 2010, with growth coming from other areas such as economy, allergen-free

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