date:May 27, 2013
Frozen food packaging is undergoing a transformation from pillow pouches and cartons to stand up bags and steamablepackaging. This move away from the industry standards can be confusing and de?nitely is more of a journey than a destination.
In one case,the journey justtook an advantageous turn
Background
A privately held company was selling a frozen meat item that was packaged in a bottom gusset bag. The product stood up well,displayed the graphics clearly and looked great on the shelf. The