date:May 24, 2013
senior analyst of Rabobank Food Agribusiness Research and Advisory. Given the driving forces of hybrid consumption, i.e. womens increasing role in household spending and the growing importance of millennials (generations Y and Z), we believe that hybrid consumption is a long lasting phenomenon. Therefore food processors, food retailers and food service companies alike will need to adapt or risk fading away.
Three main forces drive the trend: socio-demographic developments, which include the gr