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Kellogg heats up cereal category
date:May 23, 2013
he breakfast category has been a continuous priority for Kellogg, as increased competition and demographic shifts recently have challenged ready-to-eat cereal sales. Noting a lag in adult cereal consumption during a May 2 earnings call with financial analysts, the company revealed forthcoming products that target the elusive high-income boomer. These include Kashi Heart to Heart Chia, Raisin Bran Omega-3 and Special K Multigrain.

I think the real issue there is our innovation, said John Bryant,

12/25 06:58