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China milk powder firms court foreign cachet for domestic gains
date:May 23, 2013
producers boasting foreign ingredients have hiked prices to the same range as global brands.

Beingmate also plays up ties with Swiss foodstuff group Hochdorf Holding AG while Biostime's website lists Arla Foods as a partner. Then there are the Yashili TV adverts, featuring lush green fields studded with contented dairy cows and a blonde-haired mother playing with her child.

These marketing strategies are winning over consumers.

Yashili's turnover last year was more than 40 percent higher tha

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