date:Jun 14, 2012
Nicklas Nilsson, research analyst at Euromonitor International, told FoodNavigator:Within packaged foods in Norway there is an increasing interest towards both value-pricing, but also for value-added products which is mainly driven by the increasingly apparent health and wellness trend.
There are plenty of opportunities for food manufacturers to capitalize on the premiumisation trend,he said.
Euromonitor data shows that most premium foods have been selling well in Norway in recent months.
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