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Seize growth opportunity of Chinese female drinkers
date:Jun 14, 2012
products, packaging, regional and national branding and engagement with consumers, in order to maintain per capita growth, and encourage sales of more premium beers,Crabbe said.

High-end snob brew scope?

Multinational beer companies had targeted Chinese youth more effectively recently, but few had really engaged with female consumers a key growth consumer group properly, he added.

Crabbe said:Older and wealthier consumers are increasingly becoming 'connoisseurs' of premium beers, but mostl

12/19 21:20