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Flavoured brown spirits category growth hit Southern Comfort sales
date:Jun 14, 2012
d Marmor:We plan to build on these innovations in fiscal 2012, particularly with Tennessee Honey. This only started shipping [in the US] at the very end of fiscal 2011 and will really be more of a fiscal 2012 launch,

It is early in the launch, but results so far have been very encouraging. Anecdotally, we have seen a lot of excitement from both the trade and consumers alike,he added.

Ready-to-drink (RTD) Jack Daniels lines were also rolled-out into a number of new markets in 2011, Marmor said,

12/19 19:41