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Pernod Ricard will ‘continue to fight’ for rights to the Havana Club name
date:Jun 14, 2012
la Company] originally sold Havana Club rum in the US in the 1930s and as a successor to the original owners, Bacardi owns the US. rights to the brand,she added.

The Atechabala family distilled Havana Club rum in Cuba until the 1959 revolution, after which the government seized their assets and signed a JV with Pernod Ricard to market the brand globally, with Cubaexport is responsible for global exports.

However, the trademark dispute aside, the JV has never been able to sell its Cuban in the

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