date:May 21, 2013
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It has a very rich look and flavor profile that is appealing and lends a premium perception to an overall item, Ms. Webster said. You see brioche experiencing strong growth during the breakfast daypart, not only as a carrier for sandwiches, but also for other applications such as french toast.
In April, IHOP debuted three varieties of brioche french toast, joining the likes of Perkins Restaurant, Mimis Cafe and Corner Bakery, who each added brioche french toast items last year.
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