date:May 20, 2013
Regions act as microcosms for analyzing the potential success of health and wellness claims and for comparing the success of healthful products to other food and beverage offerings.
To achieve greater levels of success, manufacturers and retailers should develop a cohesive brand strategy that addresses questions, such as whether the company should execute against an overarching claim of well being or implement a strategy that covers both mainstream and niche products, Davey continued. Markete