date:May 20, 2013
- To make products accessible to a broad set of distinct consumer segments, marketers must pay extra attention to pricing. Many good-for-you products can command premium prices.
Invest in Innovation -- Compelling brand extensions, vivid new packaging, engaging promotions and value-added programs can lay a strong foundation for new product success. Using innovation to accelerate demand becomes even more vital, as dollar sales per new item is trending lower than in the past.
Watch Regions --