date:May 20, 2013
eters must also pay attention to changing demographic profiles: income polarization, multi-cultural households and growth of the millennial generation.
Ensure Message Clarity -- Product messaging must be clear, overarching and impactful. Crowding product packaging with multiple health messages and logos can muddy the health and wellness value proposition.
Champion Well Being -- Brands should communicate a well being message versus a single, highly-specialized claim.
Price Attractively -