date:May 20, 2013
h less likely to succeed. CPG marketers must focus on several factors that impact health and wellness to achieve long-term, sustainable success.
IRI Consulting says that its analysis identified the six success factors critical for long-term success. These include:
Focus on Cohorts -- The most successful health and wellness product portfolios are tightly aligned to the needs of key cohorts. For example, most products with health claims rely on sales to higher-income households for growth. Mark