date:May 20, 2013
timeframes, sales grew 11.8% in 2009-2011, but had a negative CAGR of 6.5% in 2012.
How can marketers protect against the vulnerability of narrow health claims? It is critical that manufacturers of health and wellness products peg their value proposition to comprehensive health and well being, an umbrella that covers multiple attributes like natural, low calories per serving and organic, said Dr. Krishnakumar (KK) Davey, managing director, IRI Consulting. Products with 'one-off' claims are muc