date:May 20, 2013
r, when dividing these results into 2009-2011 and 2012, it becomes clear that growth for several of these is slowing substantially, and even turning negative for some. For example, products with natural claims achieved a CAGR of 8% in the combined 2009-2012 period, very impressive when compared to the industry average. However, in 2012 alone, this slipped to 3.9%. Even more revealing, dollar sales of products with natural sweetener claims grew 5.3% in 2009-2012, but when broken down into the two