date:May 20, 2013
Health and wellness, arguably the most compelling trend in today's consumer packaged goods (CPG) environment, is also among the hardest on which to capitalise, according to IRI Consulting's new executive briefing, What's in Store for Health Wellness.
Growth trends indicate that a number of products with individual health and wellness claims have recently experienced declining sales; however, there is evidence that products providing a holistic approach that advances general health and well be