date:May 14, 2013
kfast cereals are expected to grow ahead of the sector at a value and volume CAGRs of 4.4% and 3.9% respectively, between 2012 and 2017.
Comparatively, soup, bread and rolls had the majority share of the sector in 2012 with value and volume shares of 33.4% and 38.6% respectively, but the established market will show a value CAGR of 2.9% and volume CAGR of only 2.3% to 2017.
Hypermarkets and supermarkets have quickly gained share of the Japanese bakery and cereals sector over the past few years