date:May 13, 2013
those, were getting a lot of inbound requests from customers for the tortillas, and I think thats going to be a big winner. The toaster pastries, which are like our Pop-Tart, are off to a great start.
Boulder Brands other major reporting segment, Smart Balance, sustained lower year-over-year profit and sales as the company shifts its strategic direction toward the gluten-free market.
Brand profit for Smart Balance was $13,600,000 in the first quarter, down from $15,800,000, while sales fell to