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Coca-Cola and Nestlé target new markets in Africa
date:May 05, 2012
astructure creaking under booming economies, companies have turned to innovative ways to reach untapped markets. In Kenya and Nigeria, where power outages can last days, Samsung has introduced solar-powered mobile phones. In Ivory Coast, youths pushing bright red rickshaws dispense steaming cups ofNestlcoffee in crumbling neighbourhoods.
With barely one in 10 roads paved, largely rural Cameroon is on course to overtake Ireland as one of the largest guzzlers of Guinness. A large proportion of the

12/19 22:36