date:May 10, 2013
his transaction expands Posts participation in the high-growth segments of the cereal category, and we are excited about the expanded footprint it provides us, said Bill Stiritz, chairman and chief executive officer of Post. This acquisition will provide us with expanded presence with new retail partners and will be accretive to both top-line growth and earnings.
Post said it plans to combine the acquired Hearthside businesses with its Attune Foods business, a branded R.-T.-E. cereal business P